Lu-Hai Liang

thoughts from a freelance foreign correspondent

Posts Tagged ‘february

The story of my WIRED commission

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In my last post I said that out of the 12 pitches I sent to editors in January, I only received one commission. That commission came from WIRED (UK), a publication I have long admired, and is a branch of the original mag founded by one of my heroes, Kevin Kelly.

Anyway, that commission has now been published. You can read it here.

This is the story of how I got the idea for the pitch and what led me to pitch WIRED, who I had never contacted, or written for before. It may be of interest to the aspiring freelance journalists out there, to gain some insight into how I come up with ideas, and how I go about pitching.

It all started with a library visit. I joined my local library, and I go there every so often to take out books and to browse the magazines. Reading magazines and other publications is an excellent way of coming up with story ideas.

But you have to be alert for potential items of interest. I was sat in the library, reading through The Economist. I read an article about Tencent, videogames, and government regulations in China, when I came across the following paragraph:

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This was very interesting and I hadn’t known these things before. I read it again. I took a photo with my phone of this paragraph.

This paragraph has angles. There’s the female gamer in China angle, which is significant because it’s a higher proportion than in the west. There’s this game, Love and Producer,  which has been “wildly popular” with Chinese women in their 20s.

Story ideas should be specific, based on details, not generalised. You can’t pitch a story about videogames in China, but you can pitch an idea about a very popular game that’s hooked millions of young Chinese women that’s about dating four men, and by the way, women gamers are almost half of the market in China, unlike in the US or UK.

I then contacted a few Chinese friends to ask them about this game. I got some information from them, preparing my knowledge for a potential pitch.

I use Twitter and I follow lots of editors on there. I happened to see the tweet of a WIRED editor who had tweeted a call-out for pitches themed around love and romance, obviously tech or science-related, and with her email address. I took a screenshot of this call-out, for reference.

Then I pitched this editor the story idea. And the rest, as they say, is history.

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More pitching blog posts:

https://theluhai.com/2015/01/05/part-one-freelance-journalists-on-their-first-ever-paid-commissions/

https://theluhai.com/2014/01/17/how-i-got-my-first-ever-paid-freelance-gig/

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Written by Lu-Hai Liang

February 12, 2019 at 2:01 pm