Lu-Hai Liang

thoughts from a freelance foreign correspondent

Posts Tagged ‘coming up with story ideas

The story of my WIRED commission

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In my last post I said that out of the 12 pitches I sent to editors in January, I only received one commission. That commission came from WIRED (UK), a publication I have long admired, and is a branch of the original mag founded by one of my heroes, Kevin Kelly.

Anyway, that commission has now been published. You can read it here.

This is the story of how I got the idea for the pitch and what led me to pitch WIRED, who I had never contacted, or written for before. It may be of interest to the aspiring freelance journalists out there, to gain some insight into how I come up with ideas, and how I go about pitching.

It all started with a library visit. I joined my local library, and I go there every so often to take out books and to browse the magazines. Reading magazines and other publications is an excellent way of coming up with story ideas.

But you have to be alert for potential items of interest. I was sat in the library, reading through The Economist. I read an article about Tencent, videogames, and government regulations in China, when I came across the following paragraph:

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This was very interesting and I hadn’t known these things before. I read it again. I took a photo with my phone of this paragraph.

This paragraph has angles. There’s the female gamer in China angle, which is significant because it’s a higher proportion than in the west. There’s this game, Love and Producer,  which has been “wildly popular” with Chinese women in their 20s.

Story ideas should be specific, based on details, not generalised. You can’t pitch a story about videogames in China, but you can pitch an idea about a very popular game that’s hooked millions of young Chinese women that’s about dating four men, and by the way, women gamers are almost half of the market in China, unlike in the US or UK.

I then contacted a few Chinese friends to ask them about this game. I got some information from them, preparing my knowledge for a potential pitch.

I use Twitter and I follow lots of editors on there. I happened to see the tweet of a WIRED editor who had tweeted a call-out for pitches themed around love and romance, obviously tech or science-related, and with her email address. I took a screenshot of this call-out, for reference.

Then I pitched this editor the story idea. And the rest, as they say, is history.

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More pitching blog posts:

https://theluhai.com/2015/01/05/part-one-freelance-journalists-on-their-first-ever-paid-commissions/

https://theluhai.com/2014/01/17/how-i-got-my-first-ever-paid-freelance-gig/

Written by Lu-Hai Liang

February 12, 2019 at 2:01 pm

Finding story ideas #2: meeting sources

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“The source of a river or stream is the original point from which the river flows. It may be a lake, a marsh, a spring or a glacier. This is where the stream starts”.

This is a continuing series focusing on ideas and suggestions about how to find and come up with story ideas. To view previous entries in the series, use this tag. 

Recently I had the pleasure of meeting a Chinese journalist. As a tech reporter, she has covered China’s rapidly developing tech industry.

She told me things of which I was only very dimly aware or not at all. She made them clearer to me and painted pictures and scenes of China’s technological landscape that, heretofore, I barely understood.

Who are your sources? And where are they?

Perhaps one of the greatest training that a stint on a local newspaper can provide is the lesson on how to locate, maintain, and cultivate sources.

I cannot say that I am as well trained as a reporter on, say, The Bournemouth Echo or The Hastings Observer in this matter, but I distinctly remember observing a journalist “working the phones” when I did work experience at The Brighton Argus when I was still a journalism student.

It was around 11am, and she had already done a bit of reporting in the morning frenzy, and now there was a lull. So she picked up the phone and started calling up her contacts — her sources. From what I could gather, these were police spokespeople, town councilors, heads of housing associations, neighborhood watches, local business people; those pillars of society that are often the first receivers of news.

When she got through to these people, on the phone, after dispensing with the pleasantries, her first question was: “have you got anything for me?”

What may be obvious to those on the inside is not obvious to those on the outside

Recently, while I was at a bar, I got talking to a couple of architects. One of them told me that a lot of foreign architecture firms had been shutting up shop in China in the past couple of years.

I was immediately piqued.

When I asked him to elaborate, he was dismissive — “I thought this was obvious”, he said — implying that it was common knowledge. But the fact that he was an architect (and an employee of one of the most famous architecture firms at that) made him inoculated to this piece of information.

Among architects, in China, it might indeed be common knowledge. But to those on the inside what may seem common knowledge is often completely unknown to those on the outside; people outside of that information circle.

The job of the journalist is to get inside that circle, pluck out the information, and then to distribute it to those outside the circle — in other words, the general public.

What if you’re going abroad, and starting out as a freelance foreign correspondent?

One of the single best things you can do, upon arriving in a new country, as a journalist, is to make contact with other journalists. Best of all, local journalists. They will have a different understanding of what’s going on in that country than foreign journalists. Both are valuable.

But the fact that local journalists speak the local language (obviously), use and interact with the things that they are reporting on like locals, means they can pick up on things that outsiders may miss. Specialty journalists (tech reporters, political journalists etc) often hold information even more unknown.

Other sources can be niche publications, journals, blogs, and event organizers. When I spoke to the tech reporter, she told me things that could turn into around half a dozen stories. And having contacts herself, she can be a springboard onto the next step. It was a very productive talk. And all it took was an email, a few text messages, and a focused chat, while I sipped on a coffee, on an otherwise lazy afternoon in Beijing.

Related:

Six things I learnt about the freelance journalism market while I was in China // Five things to do upon arriving in a new country, as a foreign correspondent

Finding story ideas: Tip #1

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My notebooks. Moleskine. I use the little one for to-do lists, jotting down story ideas and reporting. I use the larger one to write out drafts, diagram article structures, and make long-term plans. And make notes obvs.

As a freelance journalist, your entire existence is dependent on coming up with story ideas.

Some of the stories that I find most interesting to report and write about are trend stories — pieces on new social and cultural phenomena.

Once is a freak; twice is a coincidence; three times is a trend

It’s often about noticing the patterns that might be lurking in the environment (are more people wearing funny hats? Why?), or in your social circles.

For example, I noticed that among my Chinese female friends in Beijing, who are in their 20s and tend to be well educated, with high salaries, several seemed to be working as secretaries for their (male) bosses. I wondered whether they were happy with this, if they wanted positions with more executive opportunity, or whether they were in fact happy with their lot. I sent off a pitch outlining why I wanted to explore this. It was rejected (the editor explained that they had already done a lot on the glass ceiling in China), but it was a worthwhile exercise.

The point is, if you happen to notice something, then that noticement (yes, “noticement”), could be spotting a wider trend.

From my reading and from noticing an increasing interest among friends, I successfully pitched a piece about how Chinese people are increasingly becoming Buddhist again. It’s that kind of cultural phenomena I find fascinating. (The piece is here, if you’re interested).

A lot of pitch-able story ideas are about these new changes. It’s interesting, kind of newsy, and importantly helps to capture the zeitgeist.

For the freelance journalist, it almost doesn’t matter if the trend or culture is actually changing. You need only ask the question: is it changing? Then you’re 50% toward a story idea.

Written by Lu-Hai Liang

May 13, 2015 at 8:17 am