Lu-Hai Liang

thoughts from a freelance foreign correspondent

Posts Tagged ‘copywriting

A writer first, a journalist second

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Some writers, wanting to write, get into journalism. They like writing, and journalism offers them a place to do it. Think of Hemingway who started out as a cub reporter on The Kansas City Star, or Malcolm Gladwell who spent ten years as a reporter for The Washington Post before going on to create exploratory narratives for The New Yorker.

There are writers like Elizabeth Gilbert (Eat, Pray, Love) and Jennifer Egan (A Visit From The Goon Squad)  who are both novelists and accomplished magazine journalists. One of my favourite writers, John Jeremiah Sullivan, plies his trade in this journo-literary tradition.

Then, there are journalists who love the reporting. They like digging out facts and unearthing truth, the power to tell hidden stories, and exposing wrongdoing and injustice. These are bloodhound reporters, ambitious, and sometimes noble; the world-changing pen-warrior. Examples include John Pilger, Robert Fisk, and in broadcasting, Orla Guerin of the BBC.

Thirdly, there are journalists whose passion lie not in journalism at all or even writing, but who are just very smart, very organised and very competent. I’ve known a fair number in Beijing who fall into this camp. I won’t name them but imagine Oxbridge and Harvard graduates, or cosmopolitan bi-lingual Chinese, who fill the echelons of Reuters, the FT, the WSJ, and you might get the idea. Some of this camp just happened to drift into journalism, blown by circumstance, and who had the right skills to fulfill their accidental fate. They can write and report to a very high standard but don’t necessarily regard it as a vocation.

If I were to put myself into these three rough categories I would say the first group is the one with whom I identify the most, even if I may not share their talent.

I studied journalism at degree level because I had some interest in writing. Later on, I did more writing, and journalism was the arena in which I practiced it.

These days I’ve broadened out so that I do more writing that’s not just journalism.

For example, lately I’ve been working in an ad agency writing a story and script for a promotional campaign for a German automaker. It’s fun, highly creative, and quite well paid.

I still do journalism, freelance, but mostly I confine my writing focus to working on a novel. Writing fiction has taught me a lot about story, narrative, and much else; far more than journalism does, but I’m still glad that journalism gave me some rigour and practice. But I’m also glad that I jumped out before the sentence structures of journalism became completely ossified and entrenched.

Writing a novel is no route to riches and is a difficult road without any guarantees. But I’ve definitely enjoyed learning the craft along the way. Copywriting is a fascinating process too and a neat addition; something that is complementary to the life of a professional writer.

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Written by Lu-Hai Liang

November 27, 2017 at 11:02 am

Moving Onward

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2016 has been a pivotal year.

In January I managed to secure a freelance contract with a PR firm. This guaranteed income stability, the single biggest contributor to freelance happiness this year, in contrast with last year where I had no such guarantee. This year I also decided to start writing a novel.

This summer has been busy. I added two jobs to the one I had with the PR firm. The others are teaching English (which I did for a month, paying for the next three months’ rent) and the other is copywriting.

Copywriting is a new occupation for me. And as a writer it always amazes me how much there is still yet to learn. As a writer of nonfiction and journalism I’d never really paid that much attention to adjectives and verbs, they came quite naturally. But in advertising and marketing every word needs to count, conveying information about the brand and the product.

It’s about trying to locate the voice of a brand and then trying to speak with the voice of that brand consistently. It’s a craft uniquely suited to novelists and screenwriters, rather than journalists I feel. It’s more about character and voice, rather than information.

What does this mean? Have I abandoned journalism for the dark arts of advertising? Have I become something I’d always forsworn was the easy, commercial position?

At the start of this year I thought I’d take a step back from journalism to concentrate on my own writing, namely fiction and essays. There are, after all, many more forms of writing. And journalism is a severely limiting form with very rigid constraints.

I will always continue practicing journalism, and I still do. I’ve got an article to work on right now in fact. But journalism seems to be dying. Well, print journalism anyway. Part of it died in a very real way this year when The Independent newspaper was shuttered in March.

The British newspaper industry appears to be in terrible decline. The Daily Telegraph is not what it once was amid colossal changes and scaling back. The Guardian is asking readers for donations. Regional and local papers announce regular falls in revenue and circulation. Across the pond even mighty names like the New York Times report troubling times as the entire industry’s business model is being made redundant.

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With the addition of those jobs to my freelance portfolio success, or some measure of it, has followed. This criterion of success is making more money. Before, I was surviving only on the income generated by one job, and the meagre income of infrequent freelance gigs. I’d become used to surviving (quite well, if not lavishly), this way.

When I was catapulted into something else entirely, into greater earnings, that very change made me feel vulnerable. It made me feel anxious.

I spent some time trying to diagnose what this was.

Money is an abstract idea. It’s conceptual. And that means it has the capacity, as an idea, to control and influence you beyond its physical component. Think of it this way: money, which is really just some bits of paper or bits of metal, is almost worthless in itself. Its value comes from the value we have given it. And this value can stretch and grow in accordance with the value and meaning to which you give it yourself.

Once I realized this, I understood how to get over its control over me, at least partially. It means trying to hold onto things that really matter: spending time well, my books, going for a swim, having a joke with friends, walking in nature. It sounds corny but money should fall under your own whims and decisions, not the other way around.

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I have been reading a fair amount this summer, getting through novels. I have also been writing fiction. It’s been a revelation to me.

Even as I read and write more, my adoration of it, of language, ideas, character, and story, develops still.

I’ll leave you with a quote from a recent profile I read of Eimear McBride, the Irish novelist, in which she says writing never stops being hard and painful and yet it brings her great joy. But, she adds: “happiness and joy are not the same”.

Written by Lu-Hai Liang

September 1, 2016 at 9:52 am