Lu-Hai Liang

thoughts from a freelance foreign correspondent

Now is the time to be pitching

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I, horse riding in northeast China, two summers ago

If there is one piece of advice I would’ve given to my 20-something self, when I had started freelancing full-time, it would be to pitch more.

Pitch, pitch, pitch, pitch, pitch, pitch, pitch, pitch, pitch, pitch, pitch some more. Pitch. Pitch again. Re-pitch. Pitch.

Right now, although it’s a hard time for many media publications, editors are still crying out for fresh content.

They’re hungry, in fact, for new voices. Over the past week, I’ve seen dozens of call-outs for pitches, on Twitter, from editors at a smorgasbord of titles.

Journalism is as popular as ever, if not more so. More of the world is literate than ever before; Internet penetration continues to increase; and people are reading articles in the millions and millions.

So write the pieces you want to read; write the stories that only you can. Channel your energy and creativity into well-crafted pitches that will be greenlit. (Remember to negotiate for higher fees! You don’t want to sell yourself or other freelancers short.)

This week all I’ve been doing is pitching or re-pitching or refining pitches. I feel burned-out, in fact, from all the pitching. I’m waiting for the cows to come home.

Try to make each pitch well-crafted, interesting or original, and, crucially, well suited to the editor you’re pitching, the section s/he runs, and the publication. Don’t pitch a sex toy feature to the food section of a children’s magazine.

If you want tips and advice on how to pitch there is an abundance of material on the ‘net. Also on this blog — just use this tag: pitching.

Good luck. Any questions or comments, please write a comment on this post or email me.

Also, if you find these posts enjoyable, edifying or entertaining, why not support this blog? I’ve been creating content for this blog for several years and now it would be great if you could show your support. Please send appreciation to paypal.me/LuHaiLiang89 

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Those Beijing streets in 2013, when I first started blogging. 

Written by Lu-Hai Liang

June 11, 2020 at 7:02 am

Posted in Features, Journalism advice

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